SPC is proud to receive the Best of Category award in the Direct Mail Campaigns, Consumer category for the “Omaha Steaks Experience the Difference” mailings. Comprised of five mailings – an invitation, a trifold self-mailer, a die-cut #10 package, a laminated postcard, and bifold self mailer, the campaign limelights the Omaha Steaks experience as it differs from its competitors. The marketing savvy highlights tempting photos of juicy cuts of beef presented in a variety of printed conventions that host enticing offers. Printed across all SPC press platforms and on an assortment of substrates with engaging finishes and formats, it’s a win-win for the consumer.
Winning Best of Category for the Self-Mailing Unit, the “Cadillac XT6 Where Safety Meets Luxury DM” mailer was inspired by elegance. The outer envelope introduces luxury as customers open the sleek, printed Envypak to reveal a variety of inserts. An 8-page stitched brochure entrances customers with a dull varnish and clean, die-cut letters on the cover, along with spot varnish throughout that highlights important imagery. Two additional 4” x 5.75” printed Envypaks, each carrying trim cards with a dull aqueous coating, maintain the elegant experience for customers.
The “2021 Redesigned Chrysler Pacifica Brochure” won Best of Division in the Booklets with 4 or More Colors category. With a clean design, the contrast of the stocks from the cover to the body pages carefully represents the draw between the simplicity of the brand and the luxury this car presents. Its cover pages are printed on a Clearfold translucent stock revealing a faint opaque white image of the car on the opening page. In contrast, the body content was printed on a gloss cover stock with both dull and gloss spot varnish to, again, introduce the contrast in the redesign of the vehicle.
Awarded Best of Division in the Diecuts, Pop-ups, Unique Folds, and Involvement Devices category, the “World Vision Birthday Bounceback Direct Mailer” was designed to drive action and stir excitement. Inside the 6” x 9.5” colorful, matte outer envelope, lies a business reply envelope and three inserts which inform and engage donors. Printed digitally for variable imaging purposes, the letter informs donors of the cause and the bounceback includes a perforated crown cut-out to be sent back to the spotlighted child in need. Included is an insert, printed on a matte stock, which illustrates to the donor how the campaign benefitted various locations in 2020 and solicits a subsequent donation.