Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

HYB016 THE WALLER

HYB016 THE WALLER

THE WALLERFormat # HYB016The Waller has the high-end look of an iron cross but is much simpler in design. This iron cross mailer opens like a gate-fold mailer but stealthily carries a three-panel brochure inside. Consider this format for an elegant invitation, product...

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CLS017 THE HANDEL

CLS017 THE HANDEL

THE HANDELFormat # CLS017Take the Handel for a spin—a simple folded self-mailer with a big surprise inside. It features a die-cut pop-up that can take the shape of a car, boat, or even a bike. A great way to show off any product against a colorful backdrop. Variable...

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BKT003 THE RAHN

BKT003 THE RAHN

THE RAHNFormat # BKT003The Rahn is a show-stopping format. It arrives sporting a typical self-mailer profile. Customers will be pleasantly surprised with this inline format, exploring their options as they change up the inner flip-book pages. Leverage creative imagery...

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PKT011 THE NEWTON

PKT011 THE NEWTON

THE NewtonFormat # PKT011The Newton is a surprise and delight in a small package. On the outside is a two-panel mailer with a closure flap, but once inside, a 3-ply card emerges from under a pocket for an exciting reveal. Great for a special offer of any kind! Use the...

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INC001 THE HOPPER

INC001 THE HOPPER

THE HOPPERFormat # INC001The Hopper is an interactive format with an attention-grabbing, five-panel brochure for a marketing message and two affixed cards designed to spark action or introduce special offers. The streamlined, inline personalization and variable...

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UNF017 THE COPLAND

UNF017 THE COPLAND

THE COPLANDFormat # UNF017Consider The Copland to show off your most prestigious offerings, from luxury cars to high-end appliances, real estate or travel. This five panel format with an interior accordion fold is proven to make a massive impact. Five Panel Mailer...

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INT012 THE Houdini

INT012 THE Houdini

THE HOUDINIFormat # INT012The Houdini format initially grabs a customer’s attention with a pop-out card, but captures their imagination with a series of advent-style windows. Open the windows to reveal the exciting hidden offers inside. Variable Imaging Die-Cut and...

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PRM005 THE JANNUS

PRM005 THE JANNUS

THE JANNUSFormat # PRM005The Jannus gets directly to your customer—fast. A personalized fold-over sheet carries multiple cards which can be used as member cards or promotional cards. The carrier is inserted into a sleeve that is matched and inserted into an outer...

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