Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

PKT001 THE VERMEER

PKT001 THE VERMEER

THE VERMEERFormat # PKT001Straight to the point, The Vermeer presents as a promotional invitation to a product or brand. The affixed card is snuggly secure in the inner pocket of this mailer. Variable Imaging Affixed Card Die-Cut Panel Automotive Consumer Packaged...

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PKT002 THE BLAINE

PKT002 THE BLAINE

THE BLAINEFormat # PKT002Whatever adventure consumers are promised, The Blaine holds all the messaging together with a three-panel brochure in a pocket. Unraveling this multi-stage mailer, customers won’t let any deal expire. Variable Imaging Two-Panel Mailer Plus a...

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PKT003 THE RANDOLPH

PKT003 THE RANDOLPH

THE RANDOLPHFormat # PKT003The Randolph gives a high-end look and feel to any kit with the incorporation of an iron cross carrier in which is a translucent sleeve housing a keepsake letter. Send an unforgettable thank you, welcome message, or even an invitation with a...

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PKT004 THE KOONS

PKT004 THE KOONS

THE KOONSFormat # PKT004This is a fun and engaging format. The Koons contains a pocket into which a 3-ply promotional card is inserted It’s simple, direct, and sophisticated. Easily tailored for the needs of a branded campaign for a specified audience. Variable...

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PKT005 THE FRANKLIN

PKT005 THE FRANKLIN

THE FRANKLINFormat # PKT005The Franklin delivers a touch of class in a sleeve mailer. A perforated thumb tab tears away allowing the audience to pull out a carrier with two 2-ply, affixed promotional cards of high-perceived value. Variable Imaging Perforated Thumb Tab...

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PKT006 THE DE LEMPICKA

PKT006 THE DE LEMPICKA

THE DE LEMPICKAFormat # PKT006It’s important to promise relevance in a timely manner through the right channel. The De Lempicka holds it together as a mailer with a loose sheet of perforated coupons in a belly band style pocket—customers won’t let these offers expire....

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PKT007 THE MONK

PKT007 THE MONK

THE MONKFormat # PKT007Leave it to The Monk to present a professional message to an audience. This format is a match and read/write faux pocket folder, perfect for a personalized introduction to a high-end product. Variable Imaging Match Personalization Outer Envelope...

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PKT008 THE CLAUDIUS

PKT008 THE CLAUDIUS

THE CLAUDIUSFormat # PKT008The Claudius is a little workhorse delivering a pasted brochure nested into a die-cut sleeve to mimic a credit card in a wallet or a rental agreement in a pouch. It’s a simple communication that frames a message via its custom fit vehicle....

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