Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

PKT009 THE LINDBERGH

PKT009 THE LINDBERGH

THE LINDBERGHFormat # PKT009When the goal is to have a message travel in style, send it via The Lindbergh, a ticket style carrier sure to make a connection. Enhance engagement through the use of variable data imaging in four-color process that is relevant and...

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PKT010 THE BETTE

PKT010 THE BETTE

THE BETTEFormat # PKT010This two-panel carrier with a pocket houses six personalized coupons utilizing customer data. The Bette presents these full-color coupons to display the most relevant offers in time for a customer’s upcoming visit. Four-Color Personalization...

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PKT011 THE NEWTON

PKT011 THE NEWTON

THE NEWTONFormat # PKT011The Newton is a surprise and delight in a small package. On the outside is a two panel mailer with a closure flap, but once inside, a 3-ply card emerges from under a pocket for an exciting reveal. Great for a special offer of any kind! Use the...

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PKT012 THE RAVEL

PKT012 THE RAVEL

THE RAVELFormat # PKT012The Ravel is a pragmatic, three-panel mailer with functionality. The pocketed mailer has a perforated panel that tears off to be returned to the sender in the enclosed reply envelope. Use this versatile format for an acquisition package,...

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PKT013 THE ROCKEFELLER

PKT013 THE ROCKEFELLER

THE ROCKEFELLERFormat # PKT013Marketing that needs to simplify complex information? Use The Rockefeller. With four different tabbed inserts, this format makes it easy for customers to weave their way through intricate offers and messaging. Variable Imaging Four Nested...

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PKT014 THE ROCKWELL

PKT014 THE ROCKWELL

THE ROCKWELLFormat # PKT014The Rockwell is a nice and neat format for portraying value. A twelve-page booklet is housed in a two-panel mailer with a glued pocket. Customize the brochure with points and status information, program guidelines, or special offers for a...

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PKT015 THE harvard

PKT015 THE harvard

THE HARVARDFormat # PKT015The Harvard self-mailer includes two panels plus a flap. Once opened, the piece reveals a thumb notch allowing an insert to slide out introducing additional panels. Utilize this insert to demonstrate a “before” on one side and an “after” on...

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PKT016 THE SWIFT

PKT016 THE SWIFT

THE SWIFTFormat # PKT016The Swift format is printed all on one form and is 100% matched for full personalization. At a finished size of 9.25” x 3.75”, this mailer includes an enclosure of twelve loose coupons housed in a pocket, providing an abundance of area for...

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