Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

INT001 THE GATES

INT001 THE GATES

THE GATESFormat # INT001The Gates brings something new everyday in this advent-style mailer. On the inside spread of this double thick mailer, add die-cut windows to conduct a contest, introduce a game, or reveal a new offer each day of a promotion. This smart and...

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INT002 THE MARSALIS

INT002 THE MARSALIS

THE MARSALISFormat # INT002The Marsalis on the outside is a two-panel mailer with a closure flap, but once inside, a pop-up card emerges from under a pocket for a great reveal in a small package. Variable Imaging Three Panels Plus a Flap Die-Cut Pop-Up Automotive...

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INT003 THE FORD

INT003 THE FORD

THE FORDFormat # INT003The Ford format is perfect for promotional mailing campaigns looking to feature multiple offers with the use of four UV clean release cards that reveal as this piece unfolds. Use each panel to introduce the brand and incorporate lifestyle images...

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INT004 THE TESLA

INT004 THE TESLA

THE TESLAFormat # INT004The Tesla mailer is a basic folded piece with many interactive features. With a double thick panel with both vertical and horizontal perforations, this format could be used to showcase a special event ticket, coupons, reply card, or a keepsake....

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INT005 THE BELLMAN

INT005 THE BELLMAN

THE BELLMANFormat # INT005The Bellman is a distinguished self-mailer format which creates the combination of elegant branding and redeemable cards. The fluid reveal of these promotional pop-out cards allows the audience to easily share the benefits with family and...

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INT006 THE LYONS

INT006 THE LYONS

THE LYONSFormat # INT006Show your brand’s appreciation with The Lyons. This format includes a fully customizable laminated synthetic carrier that can include perforated cards or other promotional items affixed. It also offers variable imaging and intelligent matching....

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INT007 THE POE

INT007 THE POE

THE POEFormat # INT007The Poe is a four-panel mailer with a zip-strip on the outside that, when unfolded, reveals six coupons enclosed. With an interactive device on the outside, it increases the likelihood of being opened. Variable Imaging Zip-Strip Four-Panel Mailer...

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INT008 THE STEPHENSON

INT008 THE STEPHENSON

THE STEPHENSONFormat # INT008With four panels and a die-cut half circle, plus an attached 3-ply card, The Stephenson is great for gift card offers or timely promotions. It’s a flexible solution for a wide range of applications. Variable Imaging Four-Panel Mailer...

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