Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
With insights from map expert Randy Hardy from LOCR Dynamic map applications in direct mail campaigns are transforming the way marketers provide relevant and useful content to consumers. Today’s marketers realize success through highly personalized direct mail....
View and Download Press Release Here
For existing mail marketers, the USPS has great news! The USPS has introduced its biggest incentive to date. Eligible mailers can receive a credit of up to 30% on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth...
How Online Portals Can Streamline Workflows SPC Marketing Storefront Advantages Empowers geographically distributed locations while maintaining full corporate oversight Consolidates production and fulfillment of all assets through a single platform Maintains brand...
Introducing Holly Winters, the newest addition to the SPCFuel Team as Associate Creative Director. With over two decades of experience in the direct mail industry, Holly brings a wealth of expertise poised to enrich our creative output. Her proficiency lies in...
The paper market remains steady heading into the new year, a much different scenario than the beginning of 2023. Printing & writing (P&W) demand is expected to show a dramatic drop in 2023, perhaps as much as 27%. Part of this dramatic drop is the overstocking...
The USPS 2024 calendar has been released and remains largely unchanged from 2023. To the delight of many mail marketers, the Tactile, Sensory, and Interactive Promotion continues into July 2024. Here’s a refresher on what is included in this promotion: Running from...
At SPC's quarterly informative sessions, you hear directly from industry experts and get your questions answered. On Tuesday, November 14th, we focused on the outlook of the United States Postal Services. Tom Foti, USPS Vice President, Product Solutions, shared...
Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.
Watch a sneak peek of SPC's Virtual Tour
Access to our file transfer system (FTP)
