Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
SPC’s new Vice President Strategic Accounts SPC is excited to welcome Brian Gillespie as our new Vice President of Strategic Accounts! With nearly 35 years of experience in the direct mail industry, Brian brings a wealth of knowledge to our team. He has collaborated...
Eligible mailers can receive up to 30% credit on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth Incentives is open now for 2025. The Details Both First-Class Mail and Marketing Mail Growth Incentives will...
A new option within the Integrated Technology Promotion, the AI promotion seeks to “leverage Artificial Intelligence to simplify the process of creating an exciting, impactful mailpiece”. Use AI to efficiently generate unique copy and images to craft a message that...
During SPC's informative sessions, we provide industry insights and answer your questions. On October 24th, we focused on USPS Promotions and the new developments heading into 2025. Randy Weiler, SPC's Vice President of Postal Affairs, Logistics, and Strategy, guided...
First Installation in the U.S. SPC is proud to be the first printer in the U.S. to install the Canon ProStream 3160. As one of the first users of the ProStream 1000 series years ago, SPC has experienced firsthand how the image quality and production capacity of the...
Understanding California State Bill 1096 A new California state law takes effect on January 1st, 2025 that amends the Consumers Legal Remedies Act and regulates mailed solicitations about consumer financial products and services. This law is specifically directed to...
Stabilizing DemandThe story of 2024 continues to be the long road to demand recovery. Demand has increased by about 7% year to date. However, there was a slight decline of 0.2% in paper shipments in August, marking the first drop after six consecutive months of...
After starting as an intern and working as an account manager for four years, Dalton has found his way back to SPC after spending a couple of years elsewhere. His return brings exciting insights and experiences that are sure to contribute to the continued growth and...
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