Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Quad/Graphics Inc. made waves last October when it announced it would be acquiring its biggest competitor, Chicago-based LSC Communications, as part of a $1.4 billion all-stock transaction. The deal immediately drew the attention of the U.S. Department of Justice,...
At SPC, our work is more than just ink and paper. It’s about the people, personalities, and processes that make up the beating heart of our company. It might look like controlled chaos, but there’s a tried & true method to our madness. Here’s a look behind the SPC...
Direct mail just works. Printed marketing occupies a unique place in the arsenal that marketing teams deploy, complementing and augmenting digital and experiential marketing. The statistics also reinforce the power of printed direct mail. Marketers sell $17 in goods...
Behind the Numbers A cursory look at market trends might look less-than-stellar, but a deeper dig into the numbers shows that print is growing in important, strategic arenas—all of which are poised for growth. While overall print demand is shrinking, specific and...
Once again, we are happy to announce that SPC has won new awards. This kind of recognition is important to us, because it signifies something even more important—great partnerships between SPC and our clients. Every framed certificate, shiny statue or plaque just...
SPC recently had a successful few days at CRMC 2019 in Chicago. It was our seventh year participating in what many believe is the most relevant and well attended retail marketing conference in the U.S. Our team came away energized by what we shared and what we learned...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look...
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