Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
At SPC, success is measured by how well we help our customers connect more powerfully with their marketing audiences. But it’s also nice to have our direct mail work recognized by the print industry and our peers. For 20 years, the Great Lakes Graphic Association...
Joe Carte joins our sales team at SPC, after spending time at both Precision Dialogue and Lehigh Direct growing direct marketing and integrated marketing business. We’re excited for Joe to join our squad and quizzed him on his first impressions of SPC and what the...
Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and...
The newest member of SPC’s sales team is Jim Williams. Jim previously spent more than a decade both at Segerdahl and Banta Direct, focusing on direct mail programs. We sat with Jim and asked him a few questions about moving to SPC and his thoughts on our ever-changing...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
In the rapidly-evolving world of direct mail printing, we are constantly striving to stay on the leading edge. This means more than having the latest and greatest technology. For us, it’s more about how we use the technological tools in our toolbox to craft creative...
The USPS is changing. Direct mail, packages and letters still drive the business, but now the postal service is adding a digital dimension. Intent on providing digital marketing value to marketers and recipients alike, USPS has recently introduced Informed Delivery...
In the new year we often look back reflexively on events of the previous 12 months. It’s also important to squint and look at what’s coming next. At SPC, we’ve always got at least one eye on the future, and we appreciate anyone who helps make tomorrow a little...
Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.
Watch a sneak peek of SPC's Virtual Tour
Access to our file transfer system (FTP)
