Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Another Award-Winning Year for SPC

Another Award-Winning Year for SPC

At SPC, success is measured by how well we help our customers connect more powerfully with their marketing audiences. But it’s also nice to have our direct mail work recognized by the print industry and our peers. For 20 years, the Great Lakes Graphic Association...

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#AskSPC Loyalty – Gil Bathgate

#AskSPC Loyalty – Gil Bathgate

Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and...

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6 Questions with Jim Williams

6 Questions with Jim Williams

The newest member of SPC’s sales team is Jim Williams. Jim previously spent more than a decade both at Segerdahl and Banta Direct, focusing on direct mail programs. We sat with Jim and asked him a few questions about moving to SPC and his thoughts on our ever-changing...

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Ask Randy: Volume 11

Ask Randy: Volume 11

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

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11 Insights on Informed Delivery

11 Insights on Informed Delivery

The USPS is changing. Direct mail, packages and letters still drive the business, but now the postal service is adding a digital dimension. Intent on providing digital marketing value to marketers and recipients alike, USPS has recently introduced Informed Delivery...

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Recognizing Ourselves: Consumer Trends in 2019

Recognizing Ourselves: Consumer Trends in 2019

In the new year we often look back reflexively on events of the previous 12 months. It’s also important to squint and look at what’s coming next. At SPC, we’ve always got at least one eye on the future, and we appreciate anyone who helps make tomorrow a little...

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