Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
The newest member of SPC’s sales team is Jim Williams. Jim previously spent more than a decade both at Segerdahl and Banta Direct, focusing on direct mail programs. We sat with Jim and asked him a few questions about moving to SPC and his thoughts on our ever-changing...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
In the rapidly-evolving world of direct mail printing, we are constantly striving to stay on the leading edge. This means more than having the latest and greatest technology. For us, it’s more about how we use the technological tools in our toolbox to craft creative...
The USPS is changing. Direct mail, packages and letters still drive the business, but now the postal service is adding a digital dimension. Intent on providing digital marketing value to marketers and recipients alike, USPS has recently introduced Informed Delivery...
In the new year we often look back reflexively on events of the previous 12 months. It’s also important to squint and look at what’s coming next. At SPC, we’ve always got at least one eye on the future, and we appreciate anyone who helps make tomorrow a little...
Paper Market In Brief: It’s finally time for some good news in the coated paper market. We had anticipated another coated paper price increase, but now that seems highly unlikely. A reduction in demand and drop in paper pulp prices have kept pricing steady, and this...
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It’s been a year of USPS secrets revealed by our own postal expert, Randy Weiler, SPC’s Director of Postal Affairs and Logistics. Looking back upon the nuggets of wisdom he has shared with our readers, we thought it appropriate to revisit the best questions and...
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