Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Direct mail just works. Printed marketing occupies a unique place in the arsenal that marketing teams deploy, complementing and augmenting digital and experiential marketing. The statistics also reinforce the power of printed direct mail. Marketers sell $17 in goods...
Behind the Numbers A cursory look at market trends might look less-than-stellar, but a deeper dig into the numbers shows that print is growing in important, strategic arenas—all of which are poised for growth. While overall print demand is shrinking, specific and...
Once again, we are happy to announce that SPC has won new awards. This kind of recognition is important to us, because it signifies something even more important—great partnerships between SPC and our clients. Every framed certificate, shiny statue or plaque just...
SPC recently had a successful few days at CRMC 2019 in Chicago. It was our seventh year participating in what many believe is the most relevant and well attended retail marketing conference in the U.S. Our team came away energized by what we shared and what we learned...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look...
The National Postal Forum (NPF) is an important annual event for organizations who interface and work with the USPS. For SPC’s marketing clients in retail, fashion, automotive, hospitality and other sectors who make significant investments in direct mail, this event...
I’m 68 years old, and I probably never heard the word “blog” until I was 65, but my son asked me to write one about the printing industry changes in the last 20 years. Let’s go back 61 years, as that was my first experience in print. My parents were divorced when I...
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