Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
SPC recently had a successful few days at CRMC 2019 in Chicago. It was our seventh year participating in what many believe is the most relevant and well attended retail marketing conference in the U.S. Our team came away energized by what we shared and what we learned...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look...
The National Postal Forum (NPF) is an important annual event for organizations who interface and work with the USPS. For SPC’s marketing clients in retail, fashion, automotive, hospitality and other sectors who make significant investments in direct mail, this event...
I’m 68 years old, and I probably never heard the word “blog” until I was 65, but my son asked me to write one about the printing industry changes in the last 20 years. Let’s go back 61 years, as that was my first experience in print. My parents were divorced when I...
At SPC, success is measured by how well we help our customers connect more powerfully with their marketing audiences. But it’s also nice to have our direct mail work recognized by the print industry and our peers. For 20 years, the Great Lakes Graphic Association...
Joe Carte joins our sales team at SPC, after spending time at both Precision Dialogue and Lehigh Direct growing direct marketing and integrated marketing business. We’re excited for Joe to join our squad and quizzed him on his first impressions of SPC and what the...
Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and...
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