A breakdown of the USPS’s new Retargeting promotion The USPS is introducing a new incentive this year called Retargeting, active from September 1st through November 30th. This promotion gets your message to the right person at the right time by sending a postcard to a...
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Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
2024 January USPS Postage Rates
CLICK HERE TO DOWNLOAD a PDF of the new USPS Postage prices, effective January 21st 2024.
2023 July USPS Postage Rates
CLICK HERE TO DOWNLOAD a PDF of the new USPS Postage prices, effective July 9th 2023.
2023 National Postal Forum Recap
The beautiful city of Charlotte North Carolina was home to the 2023 National Postal Forum (NPF) from May 21 to May 24. SPC can officially put another successful NPF in the books. Delivering for America was the theme of this premier mailing and shipping conference with...
Ask Randy: USPS Update April 2023
What can you tell us about the price increases taking effect in July? How are the size and timing of rate increases determined? This is not shocking news as industry experts predicted a postage rate increase in July. The new prices will be effective July 9, 2023. The...
The Paper Market Unfolded Q1 2023
The old axiom that “the only thing that’s constant is change” applies to the paper industry. We continue to find ourselves dealing with a market full of uncertainty and change. US graphic paper markets have been more stable in the first quarter of 2023, although we...
#GROWINGPRINT
Introducing SPCSchool - SPC’s new training and development academy 2023 is off to an exciting start with the launch of SPCSchool, a new employee training & ongoing development academy. With the inaugural class currently going through the program, we asked training...
Use Emerging Technologies to Stand out in the mail
Integrating a strategic technology-driven extension is more than just a trend in direct marketing. It can be a game-changer. Applications such as Augmented Reality, Mixed Reality, Virtual Reality, Voice Assistant, Near Field Communication, or Video enable your mail to...
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