Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
For existing mail marketers, the USPS has great news! The USPS has introduced its biggest incentive to date. Eligible mailers can receive a credit of up to 30% on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth...
How Online Portals Can Streamline Workflows SPC Marketing Storefront Advantages Empowers geographically distributed locations while maintaining full corporate oversight Consolidates production and fulfillment of all assets through a single platform Maintains brand...
The paper market remains steady heading into the new year, a much different scenario than the beginning of 2023. Printing & writing (P&W) demand is expected to show a dramatic drop in 2023, perhaps as much as 27%. Part of this dramatic drop is the overstocking...
The USPS 2024 calendar has been released and remains largely unchanged from 2023. To the delight of many mail marketers, the Tactile, Sensory, and Interactive Promotion continues into July 2024. Here’s a refresher on what is included in this promotion: Running from...
At SPC's quarterly informative sessions, you hear directly from industry experts and get your questions answered. On Tuesday, November 14th, we focused on the outlook of the United States Postal Services. Tom Foti, USPS Vice President, Product Solutions, shared...
As we move closer to the new year, we can't help but be hopeful about the continued stability of the paper market. At the end of the quarter, although printer inventories have been worked down, there is still excess inventory in the supply chain while paper...
In mid-September, SPC and a large group of over 30 clients journeyed to the Sappi Somerset Mill in Skowhegan Maine, one of the largest paper mills in North America. The group was ready to learn, collaborate, and bond over a common thread that ties them all...
Currently, the paper market seems to be in a relative comfort zone, though market conditions will become tighter in the back half of 2023. The market dynamics are dramatically different than they were at this time last year. Weakening demand coupled with lower...
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