Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

A Chat with Kiki Heron

A Chat with Kiki Heron

As an SPC Account Manager, Kiki Heron is the key link between clients and our production teams. She is the entry point for art & data files while overseeing the overall production process. It’s her job to ensure SPC executes with excellence. Let’s Dive in to...

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Ask Randy: Volume 14

Ask Randy: Volume 14

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

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Paper Market Update Q4 2019

Paper Market Update Q4 2019

As we head into a new year, now is the time to look at where the paper industry is headed, and what that means for SPC and our clients. Paper has always been, and will continue to be, a commodity that plays a big role in determining the price of a project. While there...

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Ask Randy: Volume 14

Ask Randy: Volume 13

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

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Paper Market Update Q3 2019

Paper Market Update Q3 2019

Like most other industries, the paper industry is global. With many options available for sourcing their paper, printers take a variety of factors into consideration when deciding which supplier to go with. For our Q3 Paper Market Update, we’re taking a look at the...

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Ask Randy: Volume 14

Ask Randy: Volume 12

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

read more
Paper Market Update Q2 2019

Paper Market Update Q2 2019

Behind the Numbers A cursory look at market trends might look less-than-stellar, but a deeper dig into the numbers shows that print is growing in important, strategic arenas—all of which are poised for growth. While overall print demand is shrinking, specific and...

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