Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
You wouldn’t expect to see the future in Boca Raton, Florida—but that’s exactly what some of our SPC team found last week. We traveled to one of only three Canon demo centers in the world to get some face time with what will be SPC’s newest addition, the Océ ProStream...
Tom Lemke is the CEO of BBG-Global with more than 30 years of retail marketing experience, having served as the CMO for several multi-billion retailers. A pioneer in leveraging data to drive customer communications, Tom has extensive experience in customer centric...
In recent years, the print industry has faced many challenges. Electronic media has dented demand for conventional ink on paper products. Digital manufacturing, increased variability and postal logistics have all reshaped our profession. But print continues to evolve...
DMA’s mission is all about connecting, educating, and sharing in order to make marketing even better. We flew home from &THEN with loads of ideas of how to help evolve our client’s marketing and though we’ve already done a quick recap, we’d love to share some more...
The 2017 &THEN annual DMA conference almost didn’t happen, as the threat of Hurricane Nate hung over the New Orleans event before it even began. However, when I landed on Saturday evening, the threat of serious weather had already passed. By the time I arrived at...
Recently, I had the opportunity to represent SPC at the DMA Nonprofit Federation Conference in our hometown of Chicago. During this conference I heard many accomplished nonprofit professionals discuss their business objectives, successes and even failures. Direct mail...
Happy Girls Who Print Day from all of us at SPC! To celebrate the holiday we wanted to feature a few of the incredible women at SPC and give them an opportunity to share their words of wisdom with the next generation of girls who print. We thank all of the women at...
The printing industry has gone through so many changes since its infancy, and in some ways it’s almost unrecognizable today—particularly in the prepress department. Prepress once focused on honing your skills over the course of many years as part of a craft tradition,...
Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.
Watch a sneak peek of SPC's Virtual Tour
Access to our file transfer system (FTP)
