Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
As technology continues to evolve in the world of print, the advancements we’ve seen over the last several years have moved well beyond just new folds, cuts and finishes and into something far more user-engaging. Augmented reality (AR) has created a bridge between...
Less than a year ago, the paper market was stabilizing, there was a growing shift to an excess paper supply, and expectations for price decreases were on the horizon. That all changed in Q2 with the sudden spring lockdowns and restrictions, hitting every sector of the...
If you would have asked me 10 years ago what industry I would be working in today, I would have never guessed print. I started my print journey my freshman year of college at the University of Wisconsin-Stout, in Menomonie, WI. It was the enthusiasm and passion about...
As we celebrate International Print Day in 2020, SPC is sharing what print means to our family. Use the hashtag #IPD20 to declare your love for print! Please enjoy this short video that showcases the meaning of print within our diverse workforce....
One of the most frequently asked questions of SPC is “what ideas do you have to help improve our direct mail results?” In this blog, we highlight response driving ideas like technology integration, tactile engagement, inkjet web technology, and format testing. In...
Neuroscience is the study of the brain and the nervous system, and neuromarketing is the application of this knowledge and understanding to matters of marketing. Kevin Keane, CEO and Founder of Brainsights, a neuromarketing technology and data company, shares five...
COVID-19 has affected virtually every industry around the world, and paper is certainly no exception. North American demand for commercial paper fell year‑over‑year in April due to COVID-19 as well as other economic factors which impacted the industry as a whole....
As we head into a new year, now is the time to look at where the paper industry is headed, and what that means for SPC and our clients. Paper has always been, and will continue to be, a commodity that plays a big role in determining the price of a project. While there...
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