Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
In the rapidly-evolving world of direct mail printing, we are constantly striving to stay on the leading edge. This means more than having the latest and greatest technology. For us, it’s more about how we use the technological tools in our toolbox to craft creative...
The USPS is changing. Direct mail, packages and letters still drive the business, but now the postal service is adding a digital dimension. Intent on providing digital marketing value to marketers and recipients alike, USPS has recently introduced Informed Delivery...
Click to Download the 2019 Postal Rate Brochure
It’s been a year of USPS secrets revealed by our own postal expert, Randy Weiler, SPC’s Director of Postal Affairs and Logistics. Looking back upon the nuggets of wisdom he has shared with our readers, we thought it appropriate to revisit the best questions and...
Click to Download the 2019 Postal Holiday Calendar
We’ve created a useful folding guide that showcases some of the many ways SPC can fold printed direct mail inline, including options from two to five panel mail pieces. Click to Download the Inline Fold Capabilities Guide
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