Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Neuroscience is the study of the brain and the nervous system, and neuromarketing is the application of this knowledge and understanding to matters of marketing. Kevin Keane, CEO and Founder of Brainsights, a neuromarketing technology and data company, shares five...
Retailers Choosing the Right Print Partner Need to Think ‘Beyond Print’ Greetings Citizens of The Printerverse and welcome to the communications evolution! I am endlessly enthusiastic about the new opportunities and possibilities available to marketers and print...
To all SPC valued clients and contacts, Like you, the SPC leadership team has been paying close attention to developments both globally and in the U.S. relating to the Coronavirus (COVID-19). SPC is committed to doing our part to minimize the spread of this virus,...
Click here to download the 2020 USPS Promotions Calendar
Our latest addition, the Heidelberg Speedmaster XL 106, is equipped with the latest Push-to-Stop technology—allowing jobs to be autonomously changed over without operator intervention and continuing to print until the operator intervenes. Here is a look at it from its...
Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...
We’re driven to provide our clients with printing solutions that meet both their creative needs and key performance indicators of a mail campaign. That’s why we feel compelled to not only adopt the latest innovations, but to educate our clients about how best to...
Click here to download the 2020 Postal Holiday Calendar
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