Question #1: What are digital cookies? Digital cookies are text files with small pieces of data used to identify your computer when you visit a website. This data is labeled with an ID unique to you and your computer. Cookies let websites remember you, your website...
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Welcome to SPC, Greg Ward! Over the course of his 14 years of experience in the direct marketing industry, Greg has developed his expertise in consumer data and marketing technology. We caught him for a brief Q&A session. Here’s what Greg had to say: SPC: What...
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