Eligible mailers can receive up to 30% credit on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth Incentives is open now for 2025. The Details Both First-Class Mail and Marketing Mail Growth Incentives will...
Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Understanding the NEW USPS Artificial Intelligence Incentive
A new option within the Integrated Technology Promotion, the AI promotion seeks to “leverage Artificial Intelligence to simplify the process of creating an exciting, impactful mailpiece”. Use AI to efficiently generate unique copy and images to craft a message that...
Recap of Ask Randy Live: What’s new for USPS Promotions in 2025
During SPC's informative sessions, we provide industry insights and answer your questions. On October 24th, we focused on USPS Promotions and the new developments heading into 2025. Randy Weiler, SPC's Vice President of Postal Affairs, Logistics, and Strategy, guided...
New Regulations for Financial Mail Coming to California
Understanding California State Bill 1096 A new California state law takes effect on January 1st, 2025 that amends the Consumers Legal Remedies Act and regulates mailed solicitations about consumer financial products and services. This law is specifically directed to...
The Paper Market Unfolded Q3 2024
Stabilizing DemandThe story of 2024 continues to be the long road to demand recovery. Demand has increased by about 7% year to date. However, there was a slight decline of 0.2% in paper shipments in August, marking the first drop after six consecutive months of...
The Paper Market Unfolded Q2 2024
Demand Continues to Fluctuate While Prices Remain Steady In April, there was a 10% increase in North American printing and writing (P&W) demand, with shipments reaching their highest level since January 2023. However, in May demand reversed course decreasing by...
2024 National Postal Forum Recap
Through the Eyes of SPC Marketers from around the country Connected at the Crossroads in Indianapolis for the 2024 National Postal Forum (NPF) in early June. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...
Diving into a Career in Print
Q&A with Eric Kuhn - SPC’s new Strategic Accounts Executive Navigating a career in the print industry can be a challenging yet rewarding journey, especially for recent graduates seeking to find the right match for their skills and interests. In this Q&A, we...
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