Freshly Baked and Innovative Format Showcase
From what we’ve heard, all who attended our recent Zoom event we hosted with CADM, found a lot of value in the content. Thanks to all who joined us! If you missed it, here’s a brief recap.
Ryan LeFebvre and Beckie O’Connor shared SPC’s recipes for success from our expansive Innovative Format Library while featuring live samples from major brands experimenting with unique formats. Our special guest, Trish Witkowski, president of Foldfactory.com, provided colorful and strategic insight while highlighting a selection of creative direct mail examples during the hour-long session.
Here are some of the mailers we featured during the Format Showcase.
1. Marley Spoon Bellman, Swinger Fold Self-mailer
2. The Annie’s Publishing Programs, Self-mailer Series
3. City of Hope/Boston Children’s Hospital, Self-mailer with Attached BRC
4. Autozone Loyalty Program, Fully Variable Self-mailers with Coupons
We ended the presentation with great discussions around the variety of formats shared, recommendations on when to test certain types of formats, etc. Since the event, we’ve had very productive conversations about future programs with those who attended.
Ask your sales rep about this upcoming event, sign up for our newsletter, and keep up with SPC on our social media for future event announcements.
Executive Creative Director