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An experience told through SPC’s perspective SPC recently met with a client with a very long-running and successful customer acquisition program. From all perspectives, it would be considered a complex direct mail program executed with multiple products, formats,...
Demand Continues to Fluctuate While Prices Remain Steady In April, there was a 10% increase in North American printing and writing (P&W) demand, with shipments reaching their highest level since January 2023. However, in May demand reversed course decreasing by...
Through the Eyes of SPC Marketers from around the country Connected at the Crossroads in Indianapolis for the 2024 National Postal Forum (NPF) in early June. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...
CLICK HERE TO DOWNLOAD a PDF of the new USPS Postage prices, effective July 14th 2024.
What can you tell us about the recent postage price announcement? The pattern continues of price increases happening two times a year, one increase in January and one increase in July. In January we saw an increase of 1.2% for Marketing Mail. In early April, the USPS...
2024 kicked off with mills paying close attention to several variables that will shape the stability of the paper market: Lower order volumes Mills face the challenge of maintaining a balance between predicted lower order volumes and operational efficiency. Mills are...
Big Changes Proposed for the 2025 USPS Promotional Calendar The USPS filed their proposed 2025 promotions with the Postal Regulatory Commission featuring two new promotions and a new add-on program providing customers an additional 1% discount. SPC has you covered...
With insights from map expert Randy Hardy from LOCR Dynamic map applications in direct mail campaigns are transforming the way marketers provide relevant and useful content to consumers. Today’s marketers realize success through highly personalized direct mail....
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