Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Ask Randy: Volume 2

Ask Randy: Volume 2

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

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Ask Randy: Volume 2

Welcome to Ask Randy!

Randy Weiler, SPC's Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

read more
Paper Market Update

Paper Market Update

At SPC we’re always trying to keep you up-to-date with the latest info and intelligence that relates to your marketing efforts. In recent months, it has become clear that changes in the paper market will affect both pricing and project timelines. Increases are Coming...

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2017 Growing Print Forum

2017 Growing Print Forum

In recent years, the print industry has faced many challenges. Electronic media has dented demand for conventional ink on paper products. Digital manufacturing, increased variability and postal logistics have all reshaped our profession. But print continues to evolve...

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What We’ve Learned from the DMA &THEN

What We’ve Learned from the DMA &THEN

DMA’s mission is all about connecting, educating, and sharing in order to make marketing even better. We flew home from &THEN with loads of ideas of how to help evolve our client’s marketing and though we’ve already done a quick recap, we’d love to share some more...

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Girls Who Print

Girls Who Print

Happy Girls Who Print Day from all of us at SPC! To celebrate the holiday we wanted to feature a few of the incredible women at SPC and give them an opportunity to share their words of wisdom with the next generation of girls who print. We thank all of the women at...

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