Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

My Own History in Print

My Own History in Print

I’m 68 years old, and I probably never heard the word “blog” until I was 65, but my son asked me to write one about the printing industry changes in the last 20 years. Let’s go back 61 years, as that was my first experience in print. My parents were divorced when I...

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#AskSPC Loyalty – Gil Bathgate

#AskSPC Loyalty – Gil Bathgate

Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and...

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6 Questions with Jim Williams

6 Questions with Jim Williams

The newest member of SPC’s sales team is Jim Williams. Jim previously spent more than a decade both at Segerdahl and Banta Direct, focusing on direct mail programs. We sat with Jim and asked him a few questions about moving to SPC and his thoughts on our ever-changing...

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Ask Randy: Detached Address Labels

Ask Randy: Volume 11

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

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Ask Randy: Detached Address Labels

Ask Randy: The Best of 2018

It’s been a year of USPS secrets revealed by our own postal expert, Randy Weiler, SPC’s Director of Postal Affairs and Logistics. Looking back upon the nuggets of wisdom he has shared with our readers, we thought it appropriate to revisit the best questions and...

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Ask Randy: Detached Address Labels

Ask Randy: Volume 10

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

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