Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Historically, marketers have had a difficult time identifying and targeting young adults, ages 18 to 23 years old. This demographic is unique and attractive for many reasons and for many brands, connecting with consumers early in their adult lives and careers can...
The Paper Market Unfolded series is published quarterly and summarizes updates and insights from the printing industry over the previous quarter. The release of this issue was delayed into February to ensure we included the most recent new year announcements. Our goal...
Direct mail remains one of the most trusted and effective marketing channels. But today’s consumers don’t rely on a single channel in their buying journey. They move seamlessly between physical and digital spaces. To hold consumers’ attention and drive conversions,...
SPC is pleased to welcome Stephanie O’Dell Jenkins as the newest addition to our Sales Team. With 18 years of experience in the industry, Stephanie has a proven track record of building strong client relationships and driving business growth. We asked Stephanie 5...
Eric Kuhn is a Strategic Accounts Executive at SPC. In this SPC blog, Eric shares his insights and advice on how marketers can generate fresh, innovative ideas for the mail formats. Becoming Intentional Keeps Mail Campaigns Fresh & Effective In direct mail,...
Eligible mailers can receive up to 30% credit on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth Incentives will open in March 2026. The Details Both First-Class Mail and Marketing Mail Growth Incentives will...
Key Takeaways from Joe Carte Joe Carte is a Strategic Accounts Executive at SPC based in the Detroit, MI area. He recently joined approximately 30,000 attendees from around the world at the most comprehensive event for the global printing industry. Held this year in...
QR codes have been quickly adapted into our everyday lives, particularly enhancing the customer journey. It’s time to elevate this experience with dynamic and personalized QR codes that provide even greater benefits. Unlike static QR codes, dynamic QR codes allow you...
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