Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

2025 Mail Growth Incentive

2025 Mail Growth Incentive

Eligible mailers can receive up to 30% credit on incremental mail volume over last year. Registration for the First-Class Mail and Marketing Mail Growth Incentives is open now for 2025. The Details Both First-Class Mail and Marketing Mail Growth Incentives will...

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USPS Sustainability Add-On/Upgrade

USPS Sustainability Add-On/Upgrade

New Opportunity to Save on Postage! Starting in 2025, the USPS will introduce new “add-ons” available for any mail piece that participates in other qualified USPS promotions, giving the mailer an extra, stackable, 1% discount per Add-On. These promotions run the full...

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Takeaways from drupa

Takeaways from drupa

SPC breaks down our learnings from the 2024 drupa SPC leaders recently returned from drupa, the world’s #1 trade fair for printing technologies. Held in beautiful Düsseldorf, Germany, the event was a true global gathering, with an impressive 1,643 exhibitors and...

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