Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
A new option within the Integrated Technology Promotion, the AI promotion seeks to “leverage Artificial Intelligence to simplify the process of creating an exciting, impactful mailpiece”. Use AI to efficiently generate unique copy and images to craft a message that...
During SPC's informative sessions, we provide industry insights and answer your questions. On October 24th, we focused on USPS Promotions and the new developments heading into 2025. Randy Weiler, SPC's Vice President of Postal Affairs, Logistics, and Strategy, guided...
First Installation in the U.S. SPC is proud to be the first printer in the U.S. to install the Canon ProStream 3160. As one of the first users of the ProStream 1000 series years ago, SPC has experienced firsthand how the image quality and production capacity of the...
Understanding California State Bill 1096 A new California state law takes effect on January 1st, 2025 that amends the Consumers Legal Remedies Act and regulates mailed solicitations about consumer financial products and services. This law is specifically directed to...
Stabilizing DemandThe story of 2024 continues to be the long road to demand recovery. Demand has increased by about 7% year to date. However, there was a slight decline of 0.2% in paper shipments in August, marking the first drop after six consecutive months of...
New Opportunity to Save on Postage! Starting in 2025, the USPS will introduce new “add-ons” available for any mail piece that participates in other qualified USPS promotions, giving the mailer an extra, stackable, 1% discount per Add-On. These promotions run the full...
SPC breaks down our learnings from the 2024 drupa SPC leaders recently returned from drupa, the world’s #1 trade fair for printing technologies. Held in beautiful Düsseldorf, Germany, the event was a true global gathering, with an impressive 1,643 exhibitors and...
An experience told through SPC’s perspective SPC recently met with a client with a very long-running and successful customer acquisition program. From all perspectives, it would be considered a complex direct mail program executed with multiple products, formats,...
Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.
Watch a sneak peek of SPC's Virtual Tour
Access to our file transfer system (FTP)
