Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Understanding California State Bill 1096 A new California state law takes effect on January 1st, 2025 that amends the Consumers Legal Remedies Act and regulates mailed solicitations about consumer financial products and services. This law is specifically directed to...
Stabilizing DemandThe story of 2024 continues to be the long road to demand recovery. Demand has increased by about 7% year to date. However, there was a slight decline of 0.2% in paper shipments in August, marking the first drop after six consecutive months of...
New Opportunity to Save on Postage! Starting in 2025, the USPS will introduce new “add-ons” available for any mail piece that participates in other qualified USPS promotions, giving the mailer an extra, stackable, 1% discount per Add-On. These promotions run the full...
SPC breaks down our learnings from the 2024 drupa SPC leaders recently returned from drupa, the world’s #1 trade fair for printing technologies. Held in beautiful Düsseldorf, Germany, the event was a true global gathering, with an impressive 1,643 exhibitors and...
An experience told through SPC’s perspective SPC recently met with a client with a very long-running and successful customer acquisition program. From all perspectives, it would be considered a complex direct mail program executed with multiple products, formats,...
Demand Continues to Fluctuate While Prices Remain Steady In April, there was a 10% increase in North American printing and writing (P&W) demand, with shipments reaching their highest level since January 2023. However, in May demand reversed course decreasing by...
Through the Eyes of SPC Marketers from around the country Connected at the Crossroads in Indianapolis for the 2024 National Postal Forum (NPF) in early June. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...
CLICK HERE TO DOWNLOAD a PDF of the new USPS Postage prices, effective July 14th 2024.
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