Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
What advice do you have on which USPS promotion should be used at the moment? The Tactile, Sensory, and Interactive Promotion ended in July, so many clients are now transitioning to the Integrated Technology promotion, which offers a 6-month sliding window of...
Holly Winters, SPC's resident expert on format design and optimization, provides her step-by-step plan for effectively implementing the right format to meet your specific direct marketing needs. When it comes to creating unique format designs, understanding customers’...
Last week, SPC held an exclusive roundtable discussion featuring representatives from Midland, Sappi, and Sustana. The group provided critical insights on the current state of the paper market, empowering SPC clients to make well-informed business decisions. SPC’s...
Through the Eyes of SPC Marketers from around the country came together in Nashville, Tennessee, for the 2025 National Postal Forum (NPF) in late April. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...
Like many areas of the economy, the global struggle and heavy turbulence due to tariffs have also destabilized the international paper market. Nobody knows how this will play out as the year unfolds, but at the moment, we’ve been able to avoid any tariff-related price...
Last week, SPC hosted a virtual "Ask Randy" session to discuss the new AI Incentive, which is part of the USPS Integrated Technology Promotion. Marketers can receive a 3% discount during this promotion, which they can select for a consecutive six-month period at any...
What did Postmaster General Louis DeJoy announce regarding his tenure and the future of the USPS? Postmaster General Louis DeJoy announced last week his intention to step down after five years in the position and just four years into his Delivering for America plan to...
Newest Promotion in 2025 – active April 1st through December 31st As mentioned in our previous blog, Ask Randy Recap, Continuous Contact is a new promotion in 2025 that encourages marketers to plan campaigns with multiple touchpoints to the same address to receive a...
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