Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
Key Takeaways from Joe Carte Joe Carte is a Strategic Accounts Executive at SPC based in the Detroit, MI area. He recently joined approximately 30,000 attendees from around the world at the most comprehensive event for the global printing industry. Held this year in...
QR codes have been quickly adapted into our everyday lives, particularly enhancing the customer journey. It’s time to elevate this experience with dynamic and personalized QR codes that provide even greater benefits. Unlike static QR codes, dynamic QR codes allow you...
Written by Jamie Miller, a Strategic Accounts Executive at SPC, who has been working with clients for over 20 years to develop innovative solutions. In this blog post, Jamie shares his observations on how digital marketing has not fully achieved its response...
In a world dominated by likes, swipes, and scrolls, it might sound counterintuitive—but young adults are drawn to direct mail and the tangible, personal connection it brings. Gen Z (those born in the late 90s to early 2010s), the first fully...
Exciting news for 2026: all promotions will see an increase! Every incentive that provided a 3% or 4% discount in 2025 will be raised to a 5% discount this year. Get ready for enhanced savings! Let's break down the incentives offered: Integrated Technology: 5%...
What advice do you have on which USPS promotion should be used at the moment? The Tactile, Sensory, and Interactive Promotion ended in July, so many clients are now transitioning to the Integrated Technology promotion, which offers a 6-month sliding window of...
Holly Winters, SPC's resident expert on format design and optimization, provides her step-by-step plan for effectively implementing the right format to meet your specific direct marketing needs. When it comes to creating unique format designs, understanding customers’...
Last week, SPC held an exclusive roundtable discussion featuring representatives from Midland, Sappi, and Sustana. The group provided critical insights on the current state of the paper market, empowering SPC clients to make well-informed business decisions. SPC’s...
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