Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

A New Era in Direct Mail

A New Era in Direct Mail

The United States Postal Service is hoping to revolutionize the way we think about mail. How? Their new service, Informed Delivery (ID), allows users to digitally view the outer face of incoming mail pieces, and it could pave the way for a shakeup in the mailing...

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The Power of Paper

The Power of Paper

Paper. It’s a fundamental part of everyday life, and most people would say that they understand it. But beneath the surface, the creation, challenges and varieties of paper are surprisingly complex. There’s far more to paper than meets the eye, and even seasoned...

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