Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Paper Market Update

Paper Market Update

Paper Market In Brief: It’s finally time for some good news in the coated paper market. We had anticipated another coated paper price increase, but now that seems highly unlikely. A reduction in demand and drop in paper pulp prices have kept pricing steady, and this...

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Ask Randy: The Best of 2018

Ask Randy: The Best of 2018

It’s been a year of USPS secrets revealed by our own postal expert, Randy Weiler, SPC’s Director of Postal Affairs and Logistics. Looking back upon the nuggets of wisdom he has shared with our readers, we thought it appropriate to revisit the best questions and...

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DOWNLOAD: Inline Fold Capabilities

DOWNLOAD: Inline Fold Capabilities

We’ve created a useful folding guide that showcases some of the many ways SPC can fold printed direct mail inline, including options from two to five panel mail pieces. Click to Download the Inline Fold Capabilities Guide

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Ask Randy: The Best of 2018

Ask Randy: Volume 10

Randy Weiler, SPC’s Director of Postal Affairs and Logistics, is here to help you navigate the labyrinth of the USPS. What does it take to efficiently move your projects through the USPS system? What efficiencies can you gain from SPC’s lettershop expertise? Who...

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Growing the Next Print Generation

Growing the Next Print Generation

It’s not an exaggeration to say that the print industry has undergone seismic shifts in the past twenty years. Those changes have been economic, cultural, financial, and operational—and they’ve been discussed at length elsewhere. One part of the equation that gets...

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