Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look...
The National Postal Forum (NPF) is an important annual event for organizations who interface and work with the USPS. For SPC’s marketing clients in retail, fashion, automotive, hospitality and other sectors who make significant investments in direct mail, this event...
In the new year we often look back reflexively on events of the previous 12 months. It’s also important to squint and look at what’s coming next. At SPC, we’ve always got at least one eye on the future, and we appreciate anyone who helps make tomorrow a little...
At SPC, we relish every opportunity to connect with those in our industry, stand out, build relationships, and help meet the needs of marketers creating high-volume direct mail. Many of these opportunities come from conferences like DMA’s &THEN, where we exhibited...
Deborah Corn of Podcasts from the Printerverse joined SPC President, Adam LeFebvre, at thINK Forum 2018 to record a live podcast on our inkjet journey.
The retail marketing world keeps changing, and in order to change with it, marketers gather each year at the CRMC conference, an event designed for retail marketers to work together, hear about and explore new trends and technologies at the forefront of successful...
“The future is not a place you get to go, it is a place you get to create.” – Nancy Duarte This was one of the most refreshing views I heard at this year’s Continuous Improvement Conference, hosted locally in Rosemont, IL. It’s a proposition that business leaders...
The United States Postal Service is hoping to revolutionize the way we think about mail. How? Their new service, Informed Delivery (ID), allows users to digitally view the outer face of incoming mail pieces, and it could pave the way for a shakeup in the mailing...
Subscribe for our "Direct to You News" to keep up-to-date with SPC’s latest articles including direct mail trends, innovating print technology as well as current events influencing the marketing industry.
Watch a sneak peek of SPC's Virtual Tour
Access to our file transfer system (FTP)
