Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
The National Postal Forum (NPF) is an important annual event for organizations who interface and work with the USPS. For SPC’s marketing clients in retail, fashion, automotive, hospitality and other sectors who make significant investments in direct mail, this event...
In the new year we often look back reflexively on events of the previous 12 months. It’s also important to squint and look at what’s coming next. At SPC, we’ve always got at least one eye on the future, and we appreciate anyone who helps make tomorrow a little...
At SPC, we relish every opportunity to connect with those in our industry, stand out, build relationships, and help meet the needs of marketers creating high-volume direct mail. Many of these opportunities come from conferences like DMA’s &THEN, where we exhibited...
Deborah Corn of Podcasts from the Printerverse joined SPC President, Adam LeFebvre, at thINK Forum 2018 to record a live podcast on our inkjet journey.
The retail marketing world keeps changing, and in order to change with it, marketers gather each year at the CRMC conference, an event designed for retail marketers to work together, hear about and explore new trends and technologies at the forefront of successful...
“The future is not a place you get to go, it is a place you get to create.” – Nancy Duarte This was one of the most refreshing views I heard at this year’s Continuous Improvement Conference, hosted locally in Rosemont, IL. It’s a proposition that business leaders...
The United States Postal Service is hoping to revolutionize the way we think about mail. How? Their new service, Informed Delivery (ID), allows users to digitally view the outer face of incoming mail pieces, and it could pave the way for a shakeup in the mailing...
Tom Lemke is the CEO of BBG-Global with more than 30 years of retail marketing experience, having served as the CMO for several multi-billion retailers. A pioneer in leveraging data to drive customer communications, Tom has extensive experience in customer centric...
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