Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

The Power of Paper

The Power of Paper

Paper. It’s a fundamental part of everyday life, and most people would say that they understand it. But beneath the surface, the creation, challenges and varieties of paper are surprisingly complex. There’s far more to paper than meets the eye, and even seasoned...

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Changes In Freight

This summer’s hurricanes in Florida and Texas have driven up freight costs to surprising heights, and now with an impending change in how drivers log their driving time, SPC believes that the rates will remain at these inflated levels. A new federal Electronic Logging...

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Coated Paper Price Increases Announced

Our U.S. paper suppliers have announced price increases on coated paper deliveries beginning November 1. Several market forces—increased demand, rising costs, reduced capacity, diminished supply and mill closures at both Appleton Coated and West Linn Paper Company—all...

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An Ode to Print

An Ode to Print

In honor of National Print Day, we at SPC thought it would be fun to step back and take a moment to celebrate what’s behind the work we do every day. It’s print—the great, impactful medium that powers what we do. So here are five reasons to support print, and some...

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Revolutionary Relevance in Direct Mail

Revolutionary Relevance in Direct Mail

RELEVANCE. More vital today than ever before. Why? Because each of us is deluged with information each and every day. The challenge we all face is sorting through the clutter in the limited time we have available in order to get to the really important stuff that is,...

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Mom Was Right

“Can I trust you with my life…?” The room collectively chuckled, but the speaker was serious. And yes, he was talking about printing. In today’s world of social media and endless emails and texts, relationships still matter. It’s easy to find yourself doubting the...

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