How did you get started in the marketing industry?
My introduction to the industry was a bit unconventional. In high school, a football coach also happened to be our graphic arts teacher. He encouraged me to enroll in his classes. We had a Ryobi and an A.B. Dick press in the classroom so I gained hands-on experience learning desktop publishing, platemaking, and how ink on paper works.
That early exposure sparked my interest and led me to pursue degrees in Graphic Communication and Marketing in college. My first official role in the industry was with catalog printer Arandell Corporation.
What’s your favorite part of what you do?
I love the problem-solving nature of direct marketing. Whether it be helping with data-driven solutions, optimizing creative formats, or postal optimization, we have various strategies to help marketers achieve growth.
What is the best business advice you have ever received?
“Always view situations through the customer’s lens.” That perspective has shaped how I approach every relationship. When you take the time to truly listen and understand your client’s goals and objectives, you put yourself in a position to become a trusted partner and extension of their team.
What are your thoughts on the current state of direct mail marketing?
Rising postal costs and digital advertising have put pressure on the direct mail industry. Budgets are tighter than ever before, and marketers are under pressure to deliver measurable ROI. To me, the silver lining is that consumers are bombarded with thousands of digital ads every day. The mailbox is still prime real estate for connecting brands and consumers. I’m encouraged to see brands that have overly relied on digital channels turn to direct mail as a critical part of their mix.
Why is SPC the right fit for you?
One thing that’s stood out to me is how leadership continues to invest in the business to support growth efforts. SPC’s platform aligns well with where the market is today. The opportunity to leverage a strong production backbone, along with data, creativity, and talented individuals, makes me excited to be part of the SPC team.
Tell us about what you like to do when not working?
My wife and I have a busy household with 3 children, ages 19, 16, and 13. When I have some downtime, I enjoy golfing, cooking, hanging with our dogs, and rooting for the Milwaukee Brewers, Green Bay Packers, and Milwaukee Bucks.
