Newest Promotion in 2025 – active April 1st through December 31st

As mentioned in our previous blog, Ask Randy Recap, Continuous Contact is a new promotion in 2025 that encourages marketers to plan campaigns with multiple touchpoints to the same address to receive a 3% discount.  Follow-up mailings must complement an initial mailing and must be iterative or complementary, not duplicative, meaning they should logically build on what has come before them. Follow-up mailings maintain the conversation with the target audience.  Duplicate mailings do not qualify.

There is no discount available for the initial mailing. The 3% discount applies only to follow-up mailings. Additionally, “add-on” promotions (Sustainability Add-On and Informed Delivery Add-on) cannot be used with the initial mailing, only the follow-up mailings. 

New information has become available since our informative Ask Randy session. The USPS has announced that follow-up mailings must be coded in the mail.dat file as follow-up mailings. After registering for the Continuous Contact promotion on the Business Customer Gateway and getting approved, you must submit initial and follow-up postage statements electronically. Claim the correct CCR code: “CC” and identify whether the mailing is an initial mailing or a follow-up mailing and claim relevant Add-Ons.

Follow these instructions listed by the USPS:

• Must register for the promotion at least two hours before sending your mail.
• Log into the Mailing Promotions Portal to upload your electronic samples, including initial mailing.
  • If you have not signed up for the portal, here are the USPS instructions on how to do so: https://postalpro.usps.com/promotions/portal.
• You must upload all iterations of your mail pieces during the promotion period to the Mailing Promotions Portal.
• USPS will review and respond within four business days.
• Approval decisions will be received via email and the Mailing Promotions Portal.
• Claim your discount and identify whether you are sending an initial or follow-up mailing.
• Must populate the Characteristics Record (CCR) file with the two-letter characteristic code CC.
• Identify whether you are sending an initial or follow-up mailing.  CCR Type C for an Initial Mailing and CCR Type I for a Follow-Up Mailing. The discount must also be claimed utilizing CCR code CC to identify Continuous Contact:

• One of the parties in the by/for of the postage statement must be registered for the promotion
• Claim any relevant Add-On discount when you file your mailing using the correct, Type A, two-letter characteristic code.

The USPS requires that 90% of the initial audience must be included in subsequent follow-up mailings. The mailings must be to the same name/same household.

As a reminder, you cannot qualify for more than one promotion at a time. You cannot participate in another incentive during the time you are establishing a base data set for the initial mailing for Continuous Contact.

Seize the opportunity to adopt a more targeted approach that drives customer behavior at a reduced cost. SPC is here to help with ideas and recommendations. Let’s look at your future programs and develop new and innovative ways to take full advantage of these promotions.

For more information please visit: https://postalpro.usps.com/promotions/25-cc.
Contact your SPC Sales Rep to learn more about these promotions and discounts.