Introducing Holly Winters, the newest addition to the SPCFuel Team as Associate Creative Director. With over two decades of experience in the direct mail industry, Holly brings a wealth of expertise poised to enrich our creative output. Her proficiency lies in developing innovative direct mail formats while adhering to USPS requirements, reflecting her deep understanding of both creativity and logistics. Holly’s diverse background uniquely positions her to seamlessly integrate creative excellence with production know-how, utilizing various print technologies and marketing techniques. Her goals and expertise perfectly align with our commitment to pushing creative boundaries and delivering impactful campaigns.

We’re thrilled to welcome Holly aboard and are eager to embark on new processes and innovative formats with her on the team! We recently had the opportunity to sit down with her and ask some questions about what excites her most about joining SPC.

What drew you to join SPC and the SPCFuel Team?

Winters: Many things drew me to join the SPCFuel Team. When Ryan LeFebvre walked me through SPC during my interview, I was blown away when I saw all the capabilities they had to offer. I knew right then, that this was going to be the perfect fit for me. I also loved the fact that SPC is a family-owned business. Everyone is very warm and welcoming and always eager to help. My SPCFuel Team members are the best too, so knowledgeable and the camaraderie is great!

Beyond your professional life, what are some hobbies or interests that you enjoy outside of work?

Winters: Outside of work I enjoy traveling and spending time with my family and friends. My favorite place to visit is Maui and I look forward to going back again next year. A good weekend would be going to a concert with friends, cheering on my younger son playing one of his many sports, trying out a new bar/restaurant with my older son, and taking my Mini Goldendoodle on a new outdoor adventure.

For everyone eager to get to know you better, what’s one fun fact or tidbit about yourself that you’d like to share?

Winters: My family and I are really into sports and we enjoy traveling to different stadiums to watch our favorite teams play. We’ve had the pleasure of meeting quite a few players and getting their autographs and pictures taken with them. We have the whole 2005 World Series Champions, Chicago White Sox autographed baseball collection. It was quite a challenge to get all those autographs, but I did it and it was fun collecting them!

What advice would you give to aspiring creative professionals looking to make an impact in the industry?

Winters: The advice I would give to aspiring creative professionals is to think outside the box. Continue pushing the boundaries of your craft. There are so many new techniques available today that can make a huge impact on your strategies.