SPC Case Study:
Achieving Cost & Production Efficiency
MIGRATING TO DIGITAL PRINT
Client: Automotive brand
Challenge
A prominent auto brand’s credit card direct mail program with 3 versions and 3 mail sorts grew rapidly, reaching a 675K print volume and requiring numerous print cycles, 11 color plate changes, 4 black plate changes and 15 mail sorts. This increased execution time and costs.
Solution

%
reduction in production costs
Results
- RIncreased Segmentation
- REnhanced Personalization Driven by Data to Feature Specific Vehicle Types & Credit Card Offers
- RStreamlined Process
- R6% Postage Savings
- R$27K Total Saving
PAST APPROACH MINI WEB FORMAT
Qty: 675,000
Versions:
3 Full Plate Changes
12 Image Layers
3 Mail Sorts
INCREASED COMPLEXITY
Qty: 675,000
Versions:
11 Full Plate Changes
4 Black Plate Changes
15 Mail Sorts
NEW DIGITAL WEB PROSTREAM FORMAT
Qty: 470,057
Versions:
15 Fully Variable
3 Mail Sorts
Transform your direct Mail Strategy with SPC
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