SPC Case Study:

Achieving Cost & Production Efficiency

MIGRATING TO DIGITAL PRINT

Client: Automotive brand

Challenge

A prominent auto brand’s credit card direct mail program with 3 versions and 3 mail sorts grew rapidly, reaching a 675K print volume and requiring numerous print cycles, 11 color plate changes, 4 black plate changes and 15 mail sorts. This increased execution time and costs.

Solution

SPC identified the potential for a digital print strategy and migrated from traditional inline web production to the cutting-edge digital web ProStream. This switch enabled full dynamic personalization, eliminating plate changes and automating postal sorts. The 100% personalized approach allowed smarter targeting, reducing overall mail volume by 30%.

%

reduction in production costs

Results

  • RIncreased Segmentation
  • REnhanced Personalization Driven by Data to Feature Specific Vehicle Types & Credit Card Offers
  • RStreamlined Process
  • R6% Postage Savings
  • R$27K Total Saving
PAST APPROACH MINI WEB FORMAT

Qty: 675,000

Versions:

3 Full Plate Changes

12 Image Layers

3 Mail Sorts

$
INCREASED COMPLEXITY

Qty: 675,000

Versions:

11 Full Plate Changes

4 Black Plate Changes

15 Mail Sorts

$
NEW DIGITAL WEB PROSTREAM FORMAT

Qty: 470,057

Versions:

15 Fully Variable

3 Mail Sorts

Transform your direct Mail Strategy with SPC

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