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SPC hosted an #AskRandyUSPS virtual session on February 1st, 2023. In this session, SPC Director of Postal Affairs, Logistics, and Strategy, Randy Weiler, explained new ways to qualify for USPS Promotions that are different from previous years. Randy also shared...
What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...
The first USPS Promotion for 2023 is Tactile, Sensory, and Interactive and runs from February 1st through July 31st of 2023. The postal discount incentive for approved mailings has increased from 4% to 5%. For SPC clients with higher mail volumes, this could be huge...
NEW IDEAS DESIGNED TO DELIVER STRONGER DIRECT MAIL RESULTS The USPS continues to offer dramatic incentives designed to motivate marketers to try new ideas. For over a decade, it’s been a proven way to test and incorporate innovative add-ons meant to improve direct...
What exactly is kitting? At SPCFuel, we know kitting like the backs of our hands. Kitting, or co-packaging, is a technique where a product or products are assembled with other elements and sent to a consumer to advertise a business. It can be promotional materials or...
Last month, SPC and a large group of clients hit the road to visit Billerud, Quinnesec Mill in Iron Mountain, Michigan. Client partners from coast to coast came in to join us on the journey to Michigan’s U.P. The trip began at daybreak at the SPC headquarters in...
1. Any new USPS price updates for 2023 or information? The USPS just announced in early October a rate case (increase) proposal for 2023; submitting to the Postal Regulatory Commission (PRC) a request to increase postage on average by 4.2% across all mail...
1. What inspired you to enroll in the Graphic Communications program at Clemson? To be honest with you, I chose this major because no other major seemed to “fit” me. While I enjoy subjects of certainty such as science and math, I also tend to thrive in more artistic...
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