Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Ask Randy: Good News from the USPS

Ask Randy: Good News from the USPS

Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive...

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Ask Randy: 2021 Mid-Year Postal Update

Ask Randy: 2021 Mid-Year Postal Update

The economic recovery is welcomed yet things remain quite volatile for the direct mail industry and the USPS. While making progress, the summary points below describe a postal organization very much still in transition. The most important three words to both guide and...

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