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Executive Summary The paper market remains in crisis causing ripple effects across the U.S. economy. Marketers have been forced to scramble as they identify alternative paper choices, spend more for paper orders, and delay campaigns—just as brands are working through...
Behind the Numbers A cursory look at market trends might look less-than-stellar, but a deeper dig into the numbers shows that print is growing in important, strategic arenas—all of which are poised for growth. While overall print demand is shrinking, specific and...
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