Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
SPC’s new Vice President Strategic Accounts SPC is excited to welcome Brian Gillespie as our new Vice President of Strategic Accounts! With nearly 35 years of experience in the direct mail industry, Brian brings a wealth of knowledge to our team. He has collaborated...
Retailers have been through the ringer. The pandemic forced consumers to quickly change their shopping behavior, their acceptance of in-store vs online shopping and even spending priorities, resulting in a new normal that retail marketers had to quickly define and...
Paper – the vanishing commodity. The ever-shrinking production capacity of paper mills and ravaged inventory coupled with reduced allocations has wreaked havoc on the print industry. The lack of availability of paper and the subsequent bargaining to procure it has...
Count on SPC for creative that drives results. Our talented team was recognized by the Chicago Association of Direct Marketing (CADM) Tempo Awards for producing a campaign that boosted response by 44% against the control. SPC won four awards across three categories:...
Niles, IL - June 1, 2021 - Specialty Print Communications, Inc (SPC) is transforming into an integrated and end-to-end direct response marketing services organization with the acquisition of FuelPop Marketing, LLC. Founded in 2018, FuelPop distinguished itself with...
To celebrate, this year we’re planting 2,500 new trees. Specialty Print Communications of Niles, IL celebrates a significant business milestone today. We’re honoring 25 years in business by partnering with One Tree Planted, which will plant 2,500 seedlings in hard-hit...
Coming back to work for a company that I previously interned with was the best decision I could have made. After my time with SPC last summer, I went into my final year of school with the knowledge and experience I gained and had one of my best years academically....
Neuroscience is the study of the brain and the nervous system, and neuromarketing is the application of this knowledge and understanding to matters of marketing. Kevin Keane, CEO and Founder of Brainsights, a neuromarketing technology and data company, shares five...
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