Resources & SPC NEWS

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

SPC Creative Team Wins Tempo Awards!

SPC Creative Team Wins Tempo Awards!

Count on SPC for creative that drives results. Our talented team was recognized by the Chicago Association of Direct Marketing (CADM) Tempo Awards for producing a campaign that boosted response by 44% against the control. SPC won four awards across three categories:...

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Using Neuroscience to Direct Your Mail

Using Neuroscience to Direct Your Mail

Neuroscience is the study of the brain and the nervous system, and neuromarketing is the application of this knowledge and understanding to matters of marketing. Kevin Keane, CEO and Founder of Brainsights, a neuromarketing technology and data company, shares five...

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