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Optimize Direct Mail Performance by Incorporating New Technologies
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National Postal Forum Recap Podcast featuring Randy & Ryan
SPC’s Ryan LeFebvre and Randy Weiler shared a recap of the recent 2022 National Postal Forum hosted by the USPS. They discussed the Postmaster General DeJoy’s keynote, the current market conditions, supply chain issues, upcoming postal increases and the fact that, in...
A Quick Look at the Power of Self-Mailers
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2022 USPS Promotions
Developing a strategy for future campaigns can feel overwhelming—we get it. Staring at a white wall is how it usually starts. Well, how about first looking at where you can save money? What’s this USPS Promotions and Incentives Program about? In 2011, the USPS...
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