Question #1: What are digital cookies? Digital cookies are text files with small pieces of data used to identify your computer when you visit a website. This data is labeled with an ID unique to you and your computer. Cookies let websites remember you, your website...
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THE STATE OF U.S. DATA PRIVACY LAWS
Briefing by Michael Baig, SPC VP of Administration and General Counsel It All Starts with California California was the first state to enact comprehensive data privacy legislation, when it passed the California Consumer Privacy Act (CPCA) in 2018. The CPCA codified...
Rethinking Seasonal Trends in Direct Mail
Competiscan is a service SPC uses to gain custom insights and analyze competitors’ marketing efforts with various companies. It allows us the ability to track a prospect’s current marketing habits, specifically in direct mail and print for SPC’s purposes. SPC recently...
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