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With the holiday season in full swing, direct mail marketers have their noses to the grindstone trying to get their customers’ pieces in-home, and on time. This is a challenge every year. Certain factors are making it even more challenging this year. This issue of Ask...
1. What are the highlight changes in the 2022 USPS incentives as compared to years past? The upcoming USPS Mailing Promotions for 2022 are repeats of previous years. What has changed is the duration for a handful of them and the biggest difference being the percentage...
Yes, the forthcoming August 29, 2021 USPS rate increase is painful. But the USPS threw direct marketers a bone. Did you miss it? The USPS August rate case includes a size adjustment for first-class postcards. Marketers are no longer bound by the content restrictive...
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