Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Ask Randy: USPS Update April 2023

Ask Randy: USPS Update January 2023

What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...

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Ask Randy: USPS Update April 2023

Ask Randy: April 2022

Will you be attending the National Postal Forum in May and do you anticipate any breaking news? Yes, SPC has a booth at the event and I will be attending. The theme of the event is “Facing the Future Together.” I expect to see fresh new ideas for the mailing and...

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Ask Randy: USPS Update April 2023

Ask Randy: March 2022

1. When will the next anticipated USPS postal increase happen? How will marketing mail of letters vs flats be affected by the increase? The next USPS postage rate increase is scheduled for July 2022. It is projected that the next postage rate increase will be between...

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