Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

INT017 THE Whitman

INT017 THE Whitman

THE WHITMANFormat # INT017Varying sizes of panels make The Whitman a very unique mailer. It opens to reveal an affixed magnet, then continues to intrigue as it unfolds to its full panoramic size with elaborate messaging and engaging visuals. Variable Imaging...

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INT018 THE WHEATSTONE

INT018 THE WHEATSTONE

THE WHEATSTONEFormat # INT018With campaign integration, engagement, offline driving online, this format checks all the boxes, including dimensionality, interactivity, and potential of gamification! The Wheatstone includes a pair of 3D lenses, fabricated through inline...

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INT019 THE SAJAK

INT019 THE SAJAK

THE SAJAKFormat # INT019A great conversation piece—The Sajak uses creative gluing and die-cutting to generate a wheel that rotates around an inner axis within the construction. It’s a low-cost alternative to offline products, typically made with grommets, and a great...

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INT020 THE BEETHOVEN

INT020 THE BEETHOVEN

THE BEETHOVENFormat # INT020Explore this five-panel, roll-fold mailer containing seven affixed cards. The Beethoven reveals the first card on opening. The rest of the story unfolds within the mailer with a climax of six additional cards featuring offers that perfectly...

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INT021 THE ADLER

INT021 THE ADLER

THE ADLERFormat # INT021The Adler pulls out all the stops, letting the story be told of multiple product lines or conveying a variety of offers. Utilizing a tri-fold format and unique die-cut cards, it communicates with unforgettable power. Variable Imaging...

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