Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

HYB010 THE EASTMAN

HYB010 THE EASTMAN

THE EASTMANFormat # HYB010The Eastman’s elegance captures its audience from the moment of delivery. Its envelope outer harbors sophisticated contents, a die-cut sleeve with a two-panel insert. Consider this refined solution for the latest luxury lines. Variable...

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HYB011 THE THIEBAUD

HYB011 THE THIEBAUD

THE THIEBAUDFormat # HYB011Looking to showcase a line of products? Insert five cards into a two-panel carrier and enclose them in an envelope. Use this vehicle to cater to sight, smell, or touch. The Thiebaud could easily incorporate a scratch-off game or interactive...

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HYB012 THE DA VINCI

HYB012 THE DA VINCI

THE DA VINCIFormat # HYB012The Da Vinci is a tested classic with redeemable cards and a buckslip. A format with lots of real estate and value to allow for a comprehensive message. With the variety of elements enclosed, it’s sure to hold a customer’s attention....

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HYB013 THE JOPLIN

HYB013 THE JOPLIN

THE JOPLINFormat # HYB013The Joplin, a three panel mailer with an eight-page insert, holds a lot of incentives and information. Four 2-ply cards are affixed to one inside panel. The messaging on the remaining panels and gate-fold insert of The Joplin is up to the...

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HYB015 THE ONO

HYB015 THE ONO

THE ONOFormat # HYB015The Ono gives a sneak peek of what’s inside through an inventive use of glues, die-cuts, and folds. A three-panel mailer with an affixed brochure takes any message further—giving brands an edge. Variable Imaging Internal Die-Cut Window Affixed...

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HYB014 THE COLTRANE

HYB014 THE COLTRANE

THE COLTRANEFormat # HYB014Upgrade with a 6”x 9” window outer envelope, a letter, affixed card, enclosed insert and brochure. The Coltrane challenges the norm with add-on elements to present an endless array of possibilities. Variable Imaging Outer Envelope Die-Cut...

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HYB016 THE WALLER

HYB016 THE WALLER

THE WALLERFormat # HYB016The Waller has the high-end look of an iron cross but is much simpler in design. This iron cross mailer opens like a gate-fold mailer but stealthily carries a three-panel brochure inside. Consider this format for an elegant invitation, product...

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