Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

Ask Randy: USPS Updates

Ask Randy: USPS Updates

What can you tell us about the recent postage price announcement? The pattern continues of price increases happening two times a year, one increase in January and one increase in July. In January we saw an increase of 1.2% for Marketing Mail. In early April, the USPS...

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Ask Randy: USPS Update April 2023

Ask Randy: USPS Update January 2023

What’s new with USPS promotions in 2023? The postal incentives are bigger than ever for this year. Why? Because the USPS is still trying to grow the relevance of mail. In their eyes, if marketers participate in a promotion, they should see higher return rates, thus...

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Ask Randy: USPS Update April 2023

Ask Randy: April 2022

Will you be attending the National Postal Forum in May and do you anticipate any breaking news? Yes, SPC has a booth at the event and I will be attending. The theme of the event is “Facing the Future Together.” I expect to see fresh new ideas for the mailing and...

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