Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

USPS Sustainability Add-On/Upgrade

USPS Sustainability Add-On/Upgrade

New Opportunity to Save on Postage! Starting in 2025, the USPS will introduce new “add-ons” available for any mail piece that participates in other qualified USPS promotions, giving the mailer an extra, stackable, 1% discount per Add-On. These promotions run the full...

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Justifying the Move to Digital Print

Justifying the Move to Digital Print

An experience told through SPC’s perspective SPC recently met with a client with a very long-running and successful customer acquisition program. From all perspectives, it would be considered a complex direct mail program executed with multiple products, formats,...

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2024 National Postal Forum Recap

2024 National Postal Forum Recap

Through the Eyes of SPC Marketers from around the country Connected at the Crossroads in Indianapolis for the 2024 National Postal Forum (NPF) in early June. For those unfamiliar, the NPF is the mailing and shipping industry’s premier networking event with over 4,000...

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Diving into a Career in Print

Diving into a Career in Print

Q&A with Eric Kuhn - SPC’s new Strategic Accounts Executive Navigating a career in the print industry can be a challenging yet rewarding journey, especially for recent graduates seeking to find the right match for their skills and interests. In this Q&A, we...

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