Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

THE STATE OF U.S. DATA PRIVACY LAWS

THE STATE OF U.S. DATA PRIVACY LAWS

Briefing by Michael Baig, SPC VP of Administration and General Counsel It All Starts with California California was the first state to enact comprehensive data privacy legislation, when it passed the California Consumer Privacy Act (CPCA) in 2018. The CPCA codified...

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2017 Growing Print Forum

2017 Growing Print Forum

In recent years, the print industry has faced many challenges. Electronic media has dented demand for conventional ink on paper products. Digital manufacturing, increased variability and postal logistics have all reshaped our profession. But print continues to evolve...

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An Overview of the 2017 GCEA Annual Conference

An Overview of the 2017 GCEA Annual Conference

In July, representatives of SPC attended the Graphic Communications Education Association’s (“GCEA”) 92nd annual conference at Ryerson University in Toronto, Canada. Educators from high schools, community colleges and universities met with business people over three...

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