Resources & SPC NEWS

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

One-Size-Does-Not-Fit-All in Loyalty Programs

One-Size-Does-Not-Fit-All in Loyalty Programs

To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look...

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#AskSPC Loyalty – Gil Bathgate

#AskSPC Loyalty – Gil Bathgate

Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and...

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The (Augmented) Reality of Print

The (Augmented) Reality of Print

What is Augmented Reality (AR)? Physical printed pieces, whether they're direct mail, catalogs, magazines, advertising or other media have their own strengths—permanence, tactile connection, a time-tested interface, price, portability and more. These classic benefits...

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A View from CRMC 2018

A View from CRMC 2018

The retail marketing world keeps changing, and in order to change with it, marketers gather each year at the CRMC conference, an event designed for retail marketers to work together, hear about and explore new trends and technologies at the forefront of successful...

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2017 CRMC—Staying Ahead of the Curve

2017 CRMC—Staying Ahead of the Curve

This was SPC’s 5th year sponsoring and exhibiting at the CRMC retail marketing conference held at the Chicago Hilton June 7-9th. The CRMC was attended by more than 125 well-known retail brands including Costco, Ulta, Sephora, Best Buy, Macy’s, PetSmart, TJX and...

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