Thought Leadership

Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.

One-Size-Does-Not-Fit-All in Loyalty Programs

One-Size-Does-Not-Fit-All in Loyalty Programs

To anyone paying attention to the evolution of the loyalty marketing space, it is increasingly clear that not all loyalty programs are right for all customers. One size does not fit all! The bar has been raised for what individualized loyalty programs can look...

read more
#AskSPC Loyalty – Gil Bathgate

#AskSPC Loyalty – Gil Bathgate

Gil Bathgate, SPC’s Vice President of Loyalty, is here to help you unpack the world of loyalty direct marketing. How do the most successful brands engage and keep customers coming back? What are best practices for deploying customer data in ways that surprise and...

read more
The (Augmented) Reality of Print

The (Augmented) Reality of Print

What is Augmented Reality (AR)? Physical printed pieces, whether they're direct mail, catalogs, magazines, advertising or other media have their own strengths—permanence, tactile connection, a time-tested interface, price, portability and more. These classic benefits...

read more
A View from CRMC 2018

A View from CRMC 2018

The retail marketing world keeps changing, and in order to change with it, marketers gather each year at the CRMC conference, an event designed for retail marketers to work together, hear about and explore new trends and technologies at the forefront of successful...

read more

Certifications

Family Run. Forward Looking.

SPC HQ

6019 W. Howard Street
Niles, IL 60714

Call us at 847.588.2580

Watch a sneak peek of SPC's Virtual Tour

Access to our file transfer system (FTP)