Retailers have been through the ringer. The pandemic forced consumers to quickly change their shopping behavior, their acceptance of in-store vs online shopping and even spending priorities, resulting in a new normal that retail marketers had to quickly define and...
Thought Leadership
Stay up to date on the latest direct mail marketing and print industry news right here with SPC. Browse our full list of articles below or jump right to a specific category.
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SPC Creative Team Wins Tempo Awards!
Count on SPC for creative that drives results. Our talented team was recognized by the Chicago Association of Direct Marketing (CADM) Tempo Awards for producing a campaign that boosted response by 44% against the control. SPC won four awards across three categories:...
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