Thought Leadership

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4 Direct Mail Rules for Nonprofits

4 Direct Mail Rules for Nonprofits

Recently, I had the opportunity to represent SPC at the DMA Nonprofit Federation Conference in our hometown of Chicago. During this conference I heard many accomplished nonprofit professionals discuss their business objectives, successes and even failures. Direct mail...

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Mom Was Right

“Can I trust you with my life…?” The room collectively chuckled, but the speaker was serious. And yes, he was talking about printing. In today’s world of social media and endless emails and texts, relationships still matter. It’s easy to find yourself doubting the...

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